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14
May 2012 - Positive outlook at MYBA bodes well for
crew

Last week saw the 24th MYBA
Charter Show take place in Genoa from 30 April to
4 May 2012.

MYBA is always a busy one for
the crew and this year was no different. Heavy
rain the first couple days of the show and
sporadic drizzle for the rest ensured crew members
were busy keeping their yachts to their spotless
and shiny when not showing deal-making brokers
around. Captains remarked on the high number of
brokers touring their yachts and many mentioned
the promising season ahead. An interesting seminar
was held on Thursday morning that looked at the
roles of the captain, crew and brokers in the
chartering process. The seminar raised some
critical issues such as the equal importance of
preference sheets for crew members as up-to-date
crew profiles for the brokers as well as the
significance of good communication channels
between the guest, broker and charter crew. The
infamous MYBA Crew Party was held on the last
night and its Hollywood theme resulted in some
inventive fancy dress in an attempt to claim the
prizes for Sexiest, Zaniest or Best Look-Alike
costumes.

One of the most important
international exhibitions dedicated to superyacht
charter professionals, the event acted as a
showcase for a variety of auxiliary services and
the latest yachts on the charter scene. This year
the show hosted over 77 exhibitors, 450 brokers
and 75 superyachts, including the newly launched
Ron Holland sailing yacht Kestrel, the
60-metre Darlings Danama from CRN and the
newly refitted Sea Force One.

While no one can deny that the charter
market is still not as strong as it once was, the
outlook was nonetheless positive this year. In the
past, brokers have tended to be almost too
optimistic, but this year they were more
realistic, erring on the side of cautiously
upbeat. “This was a really good show, very well
organised and with lots of excellent yachts on
display,” Alev Karagulle from Burgess, who had 34
charter brokers and managers at the show, told
SYN. “The mood was reasonably upbeat for the
summer, despite a very poor winter season just
past. There is a gradual increase in the number of
charterers in the market, which is helping
bookings but at the same time, the number of
yachts available on the charter market has
increased.” Woody Edmiston of Edmiston &
Company described the mood as ‘very positive’ but
told SYN that given the current economic
situation, he didn’t feel that there had been any
significant improvement to last year’s market. “In
general, we feel that the market is following a
similar pattern with clients speculating for
yachts to charter earlier in the year and then
coming back in May and June with concrete offers,”
he explained.

Crew at last year's MYBA show.

“The yachts open to negotiation
have been the most successful with a fair number
of bookings already secured for this summer.” D.J.
Kiernan, worldwide director of charter marketing
at Camper & Nicholsons agreed: “The charter
market, in my opinion, seems to be similar to last
year although many clients think there is no need
to rush into a booking,” he said. “They seem to be
of the mindset that it's possible to book a good
yacht at a better price by waiting until the last
minute. This might not be true, as I have noticed
that the yachts with a fair amount of bookings at
this time of the year are those with repeat
clients, or those that retail charter brokers know
well, and often these are the best charter
yachts.”

Many of the yachts we
visited had busy or promising seasons ahead, with
some boasting significant returning clients, like
Kogo who has a repeat client who has
already booked three back-to-back months later
this year. Captain Ian Carter of Darlings
Danama told SYN that after only six weeks on
the market, they have already booked four weeks
for the next season. “Some of our yachts are
pretty well booked up and some are still looking
to fill their calendars,” says Karagulle. “Our
bookings are up on this time last year and so we
are optimistic for the overall results.” For
Kiernan, the difference in the level of bookings
mainly lies between the well-established yachts
with stable crew and a solid reputation and the
new yachts on the scene that have yet to build a
repeat clientele and reputation. “That doesn't
mean new yachts loose out, of course,” he noted.
“Our newest yacht on display, Darlings
Danama, now has brokers and their clients
fighting over dates thanks to a great
showing.”

The strip of trade stands
exhibiting held some familiar names from past
years including Floating Life, Döhle Yachts, Genoa
International Supplies and BWA Yachting but there
were also a few names that were new to the show
such as Affinity Management Services, MINSY,
Mandalina Marina and CRS Yachts. It was far from
bustling at the trade stands during the day, with
the majority of the action taking place on board
the yachts. However, this has never been a show
with the same scale of footfall as some of the
other boat shows like Monaco, with the traffic
comprising a very niche, targeted, industry-only
group. Shore-based activity picked up at the close
of the day, mostly at the Manuseto Marine stand
where every night the Italian company hosted a
lively party for brokers, captains, fellow
exhibitors and journalists. Other social events
included a party on board Sea Force One
to celebrate the completion of its recent refit,
offering people the chance to get a closer look at
the unique interior of this infamous yacht, and a
lively toga party on board RoMa.

In general, exhibitors
took a positive outlook on the rest of the year,
with the show providing a good opportunity for a
lot of the companies to have productive talks with
the captains and decision-making crewmembers of
the vessels. Yacht Carbon Offset have been
partners at the show for a number of years and
managing director Mark Robinson informed us that
they were invited to offer proposals to around 30
of the yachts at the show this year and have
already completed a carbon offset deal on one
yacht from the show in the last few days. “The
show provides an opportunity to have a real
conversation with the captains,” said Robinson.
“Concrete results are what we are after and we
have had real interest from some significant
boats.”

Time will tell if the show leads
to significant developments and successes for the
yachts and companies at the show, however early
signs are extremely encouraging and all that SYN
spoke to seemed pleased with how this year’s show
went. “This remains the best charter show for
charter yachts providing them with excellent
coverage right before the season kicks off,”
Edmiston assured us.

Related
Links

MYBA
Charter Show

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